Combining

Heart & Data

Building Brand Strategy that has Longevity and BRAND IKIGAI

What We Believe

Heart-Data believes that as the world of Data becomes more complex, ubiquitous and democratic, data itself is no longer a competitive advantage.  The need to insert emotion and human behavior (the Heart) into the process of understanding will unlock growth.

Our Approach

Heart-Data developed and uses a three-step process for unlocking growth potential.  The D.I.G. Methdology is successfully implemented by founders of large global brands with sophisticated product development pipelines.

We D.I.G. into the data and consumer / customer using this proven methodology:

  • Discover the opportunity & trends of consumers, competitors, retail marketplaces, employees, and organizational strengths and weaknesses. 

  • Ideate Insights & Innovate against the opportunity, develop innovative corporate branding, marketing messages, communications, product innovation plans and strategies.

  • Go Execute by developing a full Go-to-Market process that refines and tests ideas for success in the market. 

Our Team

What if you could have a team that was designed exactly against your needs. We offer on-demand and personalized teams to fit your project needs.

Heart-Data was founded by Vanessa Oshima who has 30+ years in the insights, strategy, branding and marketing industry with experiences across multiple industries and countries. An avid Sports fan, Vanessa believes that at the heart of success is getting the A-team in place. when we play soccer we need soccer players, baseball needs baseball players and a triathlon is about three skills not just running. This is the foundation of the Heart-Data way of working. The expertise in knowing how to pull together YOUR right team, and then to unlock and action the insight from the Data and the Qualitative conversations and insights. This at the core of Heart-Data’s D.I.G. Methodolgy. The Heart-Data Teams have a strength in brand development and growth, with particular expertise and knowledge in building brand stratgey and brand planning. So again, What if you could have a team that was designed exactly against your needs.

Every Heart-Data team that works on your project is made up of a collection of experts that have one goal, which is all about “moving forward” towards results for your company. We have our D-I-G toolbox, but are bespoke in how we apply it. We embrace the task of taking brands and ideas into their best future. And yes, sometimes that can mean sunsetting a brand or plan. Our team can inform those hard calls too.

Heart Talks