Combining

Heart & Data

Building Brand Strategy that has Longevity and BRAND IKIGAI

What We Believe

Heart-Data believes that as the world of Data becomes more complex, ubiquitous and democratic, data itself is no longer a competitive advantage.  The need to insert emotion and human behavior (the Heart) into the process of understanding will unlock growth.

Our Approach

Heart-Data developed and uses a three-step process for unlocking growth potential.  The D.I.G. Methdology is successfully implemented by founders of large global brands with sophisticated product development pipelines.

We D.I.G. into the data and consumer / customer using this proven methodology:

  • Discover the opportunity & trends of consumers, competitors, retail marketplaces, employees, and organizational strengths and weaknesses. 

  • Ideate Insights & Innovate against the opportunity, develop innovative corporate branding, marketing messages, communications, product innovation plans and strategies.

  • Go Execute by developing a full Go-to-Market process that refines and tests ideas for success in the market. 

Our Team

The Heart-Data Team has a strength in brand development and growth, with particular expertise and knowledge in the Asia Pacific region.

We offer on-demand and personalized teams to fit your project needs.

Heart-Data is led by CEO and General Manager, Grant Barth, who has 30+ years in the strategy and branding industry with experiences across multiple industries and countries. He has worked extensively in Asia and in particular Japan. His ability to pull teams together, work to clear strategic goals and deliver the highest quality work against a clear timeline is the foundation of the Heart-Data way of working. His expertise in knowing how to find and action the insight is at the core of Heart-Data’s D.I.G. Methodolgy.

Grant leads the Heart-Data team which is made up of a collection of fractional executive experts located across the globe that have a passion for “moving forward” into the future and embrace the task of taking brands and ideas into the future.

Heart Talks